The best ways to Track the Conversions of Your Project's Facebook Ads.

Projects are usually more successful when you invest some money to promote them. One of the most popular (and cost efficient) methods to obtain the word out about a Campaign is to purchase Facebook advertisements. However how do you really know if your paid advertising efforts are resulting in Campaign conversions? We have the response to this typically asked question.

In this post, we'll discuss step-by-step how to track the conversions of your Project's Facebook ads.

Let's begin!

Step 1: Produce Your Tracking Pixel

Enter into your Advertisements Manager and do the following:

1. Click "Conversion Tracking" (situated in the left-hand bar).

2. Click "Create Pixel" to create your tracking pixel. Next, utilize the drop-down menu to select your "Classification" and provide your pixel a name that's related to your Project.

3. Copy the code that Facebook gives you (in step 2 you will embed it into your Project making use of ShortStack's Code Widget). Up until your code has actually been placed, its status will be "Unverified.".


Step 2: Establish Your Campaign for Conversion Tracking.

Now that you have your conversion pixel, the next step is to validate it. Before you can confirm it, however, you need to choose what type of conversion you want to track. In this resource, we're going to cover 2 types of Campaign conversions: leads and registrations.

• A "lead" is a user who lands on your Campaign after they have clicked on your Facebook ad.

• A "registration" is a user who completes (or sends) your Project's promotion type after they have actually clicked on your Facebook advertisement.

Note: For this post, it's easiest to use the terms "lead" and "registration" to describe these actions, but you can specify these terms for yourself. Buy USA Facebook likes For example, a "lead" to your business might imply when a user downloads a resource from your Project.

As Facebook discusses it, "utilizing the conversion tracking pixel device, you can develop a JavaScript code snippet to position on your conversion pages. For instance, if you wish to track checkouts, you would put the conversion tracking pixel on the checkout verification page that people see after finishing a checkout.".

Because we're tracking conversions on a Campaign-- not on a traditional site-- you need to make use of ShortStack's Code Widget to control when your conversion tracking pixel fires to track a conversion. Let's walk through a couple examples:.

How to Track Campaign "Leads".

Tracking leads (the number of people who visit your Campaign as a result of a Facebook ad), is simple. Open up your Campaign within ShortStack's Project Builder and click the Code Widget. In the Code Widget, paste your conversion tracking pixel (the piece of code Facebook provided you in step 1) in the open field. Click "Save & Exit" and you're done!

To confirm your tracking pixel, release or freshen your live Campaign. Now go back into the Advertisements Supervisor, and under their "Conversion Tracking," validate that the status of your Campaign's tracking pixel is Active (green).

By pasting your specific conversion tracking pixel on your Campaign making use of the Code Widget, your pixel will fire each time a user lands on your Campaign. So what takes place when you do not want your conversion pixel to fire till a person has completed an action on your Campaign? We'll explain this in the next area.

Ways to Track Project "Registrations".

To verify your conversion pixel to track registrations (when a users submits a kind on your Campaign), you first have to utilize ShortStack's Action Widget to specify when your conversion pixel fires.

After a user effectively enters your promotion, you might wish to expose a hidden Rich Text Widget (or some other sort of Widget) thanking them for going into. Our Action Widget was specifically developed to handle these "if this then that" scenarios. Now that our Action Widget is configured, let's setup our code bit.


Ways to Track the Conversions of Your Campaign's Facebook Advertisements.


As you can see, there are 2 values highlighted in the code snippet shown below. The very first is your Facebook pixel ID-- which you can discover in your pixel code-- and the 2nd is the CSS ID of the Widget you wish to reveal when a user enters your promotion; in this case, our Rich Text Widget.

To discover a Widget's CSS ID, hover over a widget in the Layers Panel. In the help pop-up that appears, make a note of the bold word with the hashtag in front of it. This is the CSS ID (hashtag included!).
Change the pixel ID and CSS ID in the code below with your very own. After you've modified your code snippet to include your Facebook Pixel ID and the Widget ID with your specific values, copy and paste it into the Code Widget. Click "Save & Exit" and you're done.

Essential Note: When you copy over the below code over to the Code Widget, the code will not operate correctly till all single and double quote marks are changed to be unitalicized. Within the Code Widget, erase each single and double quote mark you see and replace it with the very same unitalicized quotation mark. After you have actually upgraded all of the single and double quotes featured in the piece of code click "Release Modifications.".



To verify your registration pixel, in addition to freshening your Campaign you must likewise offer your Project a trial run, i.e. go through the exact steps a user would take on your Campaign. Because you established your pixel to fire once an action is taken, this is vital step in confirming your pixel. It's finest to publish your Campaign to a "Sandbox" page to do your screening.

Exactly what's a Sandbox page? If you wish to do some testing prior to setting up to a company Facebook page, you can create a Test Page in Facebook (we call this a Sandbox environment) that you install your apps to for testing purposes. It resembles developing a Page for your company, however this Page does not have any fans so you can check and modify without anybody seeing it (or just sharing it with specific viewers).
You can likewise try validating your pixel by testing your Project in the Project Builder while you're in "Live Data On" mode. To obtain in "Live Data On" mode, click the blue "Check your Campaign" button in the top center of the Campaign Home builder until it turns green.
We know this part can be a bit difficult. If you need assistance, email us at theteam@shortstacklab.com.

Step 3: Develop Your Facebook Ad.
Now that you've created and successfully placed your tracking pixel on your Project, it's time to develop your Facebook ad. To develop a Facebook advertisement that tracks your Campaign's conversions, follow the these steps:.

1. Go into the Advertisements Manager and in the leading right corner choose "Produce Ad.".

2. Choose "Site Conversions" as your ad's goal.

3. Paste your Campaign's URL (make certain it contains pgtb.me in it) outdoors field and pick your tracking pixel in the drop-down menu.

4. After you have actually pushed "Continue," customize your advertisement as you normally would.

Keep in mind: You can follow these same steps in the Power Editor, the process will simply look various. Under the Power Editor's "Imaginative" tab, pick "Site Conversions" as your advertisement objective and pick your conversion tracking pixel by clicking "Usage Existing Pixels.".

Step 4: Record Your Ad's Conversions.
The metrics you see in your Advertisements Manager will not be the very same as the metrics you see in your Forms & Promos dashboard. Also, your Ads Supervisor metrics will not always mean what you might think.
Here are some crucial things to keep in mind when recording your advertisement's Campaign conversions:.

1. When taping "lead" conversions of your Project in the Advertisements Manager, it's most likely your advertisement's "conversions" will not equal its "clicks." Clicks, according to Facebook, is the total variety of clicks an advertisement gets. If you're promoting a Page, occasion or App, clicks likewise consist of Page Likes, event signs up with or app installs that originated from your advertisement.
Exactly what this implies is that a user can "click" on your ad without being directed to your Project, preventing your conversion pixel from firing. For this reason, it's common for an advertisement to have more clicks than conversions.

2. Compare your Campaign's